At the end of April, paper furniture and paper products won the honor of the 5th suzhou jiangnan top ten creative planning cases. Jiangsu TV city channel "suzhou through train" walked into the paper city, and interviewed the founder of the "paper city" brand, Mr. Jin guolu.

Jiangsu TV: as a pioneer and a small group of self-owned IP products, how to realize the market of the paper city?

Chairman of the board: In fact, the concept of paper has a lot of designers and companies trying to perform it at home and abroad, but it is difficult to get into the family of ordinary people. It may be dictated by its not necessaries of life, but it may also be subject to the proper combination of functionality and creative design. So just paper border town is a design capacity of wen gen products production enterprise, we are making paper for more than a decade of display products, including shopping malls display rack, decoration, activity props in the window. We want to build a brand with interest and passion, which started last year.

And paper making toys, this concept of maturity and development, is inseparable from the paper city to consumers and children education requirements of insight. Feasible in the design renderings later, the special shack, made from experienced proofing master sample, then send to the kindergarten families do the test, collect user opinion, returned to the product improvement, finally in fifty thousand square meters of factory is in bulk, put god cat shop sells or do offline customization. Border city at present, the paper has offered a day cat shop and taobao shop, built their own copyright forty or fifty of the product, not only into the homes of ordinary consumers, and also entered the kindergarten, preschool education institutions, the exhibition and the line of sight of the media. Although paper furniture and toys are pioneers, it is also quite reasonable and feasible. It is a crazy idea, but it has a rational process.

Chairman Kim total: our children's paper toys need to be started, we encourage parents and children to release the electronic screen to return to DIY fun, and return to the fun of folding and assembling.

Jiangsu TV: in the field of display, paper border city has long been recognised by the industry and customers, won the international association of retail space and display gold and bronze, so paper border city future development and how to plan?

Chairman Kim total: paper border city itself do is into paper furniture, children's toys and teaching AIDS, we hope that the future of paper products into more people in the city of life, the brand gradually formed its own unique style. If I use a metaphor, I want him to be outwardly groomed, warm and affectionate, and constantly inspired. We will devote more resources to creative design, more accurate insight into consumer demand, and design and develop more creative products into thousands of households.

Jiangsu TV: we have reason to believe that the paper city will never forget to create a good resolution, not forget the environmental protection of the social responsibility, steady and sustainable development and growth.